Our Story

MISUNDERSTOOD is a menswear brand that operates in the median of high luxury fashion and streetwear. Our focus is to always be intentional and create quality garments. The clothes are made with unique textures and creative designs. Each piece of clothing is meant to tell a story. 

Founder, military veteran Eddie Serra, created the label in May of 2022. The label was named MISUNDERSTOOD because Eddie always felt like he did not fit in, or no one understood or supported his idea to pursue fashion when he graduated high school. He had no prior experience in the profession, but decided to follow his passion and wanted to set an example for his children. His goal is to show kids that they can achieve anything that they set their minds to and to never shut out their dreams. 

  • Made for masters of self-expression.